Prop Lab Network FAQ


What is Prop Lab Network?

Prop Lab Network is a private mastermind for Austin trade business owners and serious operators in the building ecosystem. We bring together vetted owners, contractors, and founders for small monthly dinners where people talk about the real stuff: hiring, growth, margins, leadership, operations, and the decisions that actually shape a business.

The goal is simple: get the right people in the right room so everyone leaves sharper.

Who is this for?

Prop Lab Network is for trade business owners, general contractors, and prop tech founders with real responsibility in the Austin market building our city. People with teams, customers, pressure, and meaningful decisions to make.

We also include a small number of strategic partners who genuinely add value to the ecosystem and belong in the room.

How is this different from a networking group?

Most networking groups are built for reach and quality. Prop Lab is built for depth.

That means:

  • vetted members
  • real conversations
  • people who can actually help each other


You are not showing up to collect business cards. You are showing up to sit with serious operators, talk through real business challenges, and leave with better perspective, better relationships, and often better opportunities.

How does membership work?

Members join a vetted community and attend small monthly mastermind dinners, typically capped at 8 to 12 seats.

Each dinner is built around honest, confidential conversation about what is happening inside members' businesses right now. Hiring issues. Bottlenecks. Growth decisions. Team problems. Sales questions. Margin pressure. Leadership challenges. The things owners actually think about.

Will this take a lot of time?

The core commitment is one mastermind per month that is around 3-4 hours.

There is also a private online group you can ask our members and partners questions and also give back to this community of high achievers and A-players. The value comes from being in a strong group consistently and building trust over time.

Is there a membership fee?

Yes. Membership in Austin is currently $10,000 per year.

That pricing reflects three things: the value members get, the quality of the room and the level of commitment expected from members. The roadmap of benefits is growing everyday.

Details are shared during the application conversation.

How do I join?

Membership is by application and approval only. The Founder, Alice, also personally gets recommendations on members to invite to the network.

We start with a conversation to understand your business, what you are building, and whether Prop Lab Network is the right fit. Seats are intentionally limited, so admission depends on fit, timing, and room quality.

Why is there a vetting process?

Because the room is the product.

The value of Prop Lab depends on who is in it. Vetting helps us build rooms with people who are credible, thoughtful, candid, and serious about what they are building. One great room can change the trajectory of a business. One weak room kills trust fast.

We protect the room carefully.

Alice is also looking for people who passes the BBQ test. What is the BBQ test? Does Alice wants this person to be at her home around her family for a BBQ? Since Alice is building a clubhouse in 2028. And yes, there will be BBQs.

Do I have to share my financials or sensitive business information?

No, but you share what you want to share. There is no requirement to disclose financials or anything else you are uncomfortable discussing. The culture is built on trust, discretion, and respect. What is shared in the room stays in the room.

What topics get discussed at the dinners?

Whatever matters most to the members in the room.

That often includes:

  • hiring and retention
  • team management
  • operational systems
  • sales and growth
  • estimating and margins
  • subcontractor issues
  • leadership
  • navigating the Austin market


There is no canned script. The conversations come from real businesses and real pressure.

Is this only for owners at a certain revenue level?

There is no hard revenue cutoff, but our goal is to ensure 80% of the participants have $3M in annual revenue. But this is built for people running real businesses with real responsibility. Owners and operators making meaningful decisions on a regular basis. If you have skin in the game and would benefit from a strong peer group, you are likely in the right territory.

What is the long-term value of membership?

The monthly dinners are the entry point. The real value is what compounds after that.

Over time, members build trusted relationships that can lead to referrals, warm introductions, shared resources, better decisions, and candid advice from people who understand the game. That kind of room is hard to find, and once you have it, it becomes one of the most useful assets in your business.